{"id":93213,"date":"2024-03-06T12:37:09","date_gmt":"2024-03-06T17:37:09","guid":{"rendered":"https:\/\/www.concentrix.com\/?p=93213"},"modified":"2025-09-25T15:43:42","modified_gmt":"2025-09-25T19:43:42","slug":"ai-and-human-interaction","status":"publish","type":"post","link":"https:\/\/www.concentrix.com\/insights\/thought-leadership\/ai-and-human-interaction\/","title":{"rendered":"AI and Human Interaction: Applying Behavioral Science to CX Tech"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93213\" class=\"elementor elementor-93213\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3da24c1 e-flex e-con-boxed e-con e-parent\" data-id=\"3da24c1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-abccabd e-con-full e-flex e-con e-child\" data-id=\"abccabd\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8588492 elementor-widget elementor-widget-image\" data-id=\"8588492\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/03\/cover-behavioral-science-cx-tech.webp\" title=\"AI and Human Interaction: Applying Behavioral Science to CX Tech\" alt=\"AI and Human Interaction: Applying Behavioral Science to CX Tech\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-526b6c4 e-con-full e-flex e-con e-child\" data-id=\"526b6c4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c49ea29 elementor-widget elementor-widget-text-editor\" data-id=\"c49ea29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>WHITEPAPER<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f2c12 elementor-widget elementor-widget-text-editor\" data-id=\"07f2c12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>AI and Human Interaction: Applying Behavioral Science to CX Tech<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c599ff elementor-share-buttons--shape-circle elementor-share-buttons--view-icon elementor-share-buttons--color-custom elementor-share-buttons--skin-flat elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"3c599ff\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d08541 e-flex e-con-boxed e-con e-parent\" data-id=\"4d08541\" data-element_type=\"container\" id=\"download\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d23ee5 e-con-full e-flex e-con e-child\" data-id=\"8d23ee5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8229c5 elementor-widget elementor-widget-text-editor\" data-id=\"e8229c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Experience the Transformative Power of Customer Behavior Insights<\/h2><p>Generative AI promises to be the next great leap forward in artificial intelligence. But to deliver on the promise of generative AI\u2014as\u00a0Concentrix has done with <a href=\"https:\/\/www.concentrix.com\/ix-hello\/\">iX Hello\u2122<\/a>\u2014\u00a0it\u2019s crucial for brands to adopt an approach that puts humans at the center. And understanding how humans think and behave is at the core of it all. Behavioral science\u2014the discipline of understanding human decision-making\u2014can help you transform experiences across AI and human interaction.\u00a0<\/p><p>Best practice behavioral science can be integrated into generative AI tools, like chatbot responses and advisor coaching tools to create personalized customer experiences. Driving desirable behaviors could deliver better business outcomes like improving average handling time (AHT), customer satisfaction, self-service adoption, and sales revenue. Generative AI can also potentially improve the productivity, quality, and scalability of the impact of behavioral science on the customer experience.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a742898 e-con-full e-flex e-con e-child\" data-id=\"a742898\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d7173f3 e-flex e-con-boxed e-con e-child\" data-id=\"d7173f3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e6107d e-flex e-con-boxed e-con e-child\" data-id=\"9e6107d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bce648 elementor-widget elementor-widget-html\" data-id=\"0bce648\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"\/\/app-ab34.marketo.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\n\n<form id=\"mktoForm_2898\"><\/form><script>\n MktoForms2.loadForm(\"\/\/app-ab34.marketo.com\", \"870-NJW-193\", 2898, function(form){\n   \/\/Add an onSuccess handler\n   form.onSuccess(function(values, followUpUrl){\n     \/\/Take the lead to a different page on successful submit, ignoring the form's configured followUpUrl.\n          location.href = '\/resource\/ai-and-human-interaction-applying-behavioral-science-to-cx-tech\/';\n          \/\/return false to prevent the submission handler continuing with its own processing\nform.getFormElem().hide();\n   document.getElementById('confirmform').style.visibility = 'visible';\n          return false;\n        });\n      });\n<\/script>\n<div id=\"confirmform\" style=\"visibility: hidden;\">\n<h3>Thanks for your interest!<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b12a40 e-flex e-con-boxed e-con e-parent\" data-id=\"9b12a40\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd7e28 elementor-widget elementor-widget-jet-button\" data-id=\"cbd7e28\" data-element_type=\"widget\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button 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class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4923245 e-flex e-con-boxed e-con e-child\" data-id=\"4923245\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4682b1 elementor-widget elementor-widget-image\" data-id=\"f4682b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/03\/cover-behavioral-science-cx-tech.webp\" title=\"AI and Human Interaction: Applying Behavioral Science to CX Tech\" alt=\"AI and Human Interaction: Applying Behavioral Science to CX Tech\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27ee07c e-flex e-con-boxed e-con e-child\" data-id=\"27ee07c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d01530f bullet elementor-widget elementor-widget-text-editor\" data-id=\"d01530f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Key Takeaways<\/h2><p>Discover how behavioral science can help you transform experiences across AI and human interaction. Download our whitepaper to learn about:<\/p><ul><li>The human vs. algorithm challenge in AI implementation<\/li><li>How human behavior and decision-making impacts AI and vice versa<\/li><li>How behavioral science can help maximize your AI-powered tech investments<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how behavioral science can transform experiences across AI and human interaction and maximize your AI tech investments. <\/p>\n","protected":false},"author":36,"featured_media":105914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[1246,526,1096,1153,1141,2030],"tags":[1182,1188,1259,2099,2901],"class_list":["post-93213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-artificial-intelligence","category-thought-leadership","category-cx-strategy","category-generative-ai","category-catalyst","category-transition","tag-generative-ai","tag-gated","tag-behavioral-science","tag-ix-hello","tag-energy-utilities-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - 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