{"id":34551,"date":"2024-01-22T15:28:42","date_gmt":"2024-01-22T20:28:42","guid":{"rendered":"https:\/\/www.concentrix.com\/?p=34551"},"modified":"2025-12-10T11:26:39","modified_gmt":"2025-12-10T16:26:39","slug":"throttling-up-with-hyper-personalization-marketing","status":"publish","type":"post","link":"https:\/\/www.concentrix.com\/insights\/case-studies\/throttling-up-with-hyper-personalization-marketing\/","title":{"rendered":"Throttling Up with Hyper Personalization Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34551\" class=\"elementor elementor-34551\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d14df0 elementor-section-height-min-height ken_b_center elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"9d14df0\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71941db\" data-id=\"71941db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d1b9b elementor-widget elementor-widget-text-editor\" data-id=\"36d1b9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Throttling Up with Hyper Personalization Marketing<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05b8b28 cs-link elementor-widget elementor-widget-text-editor\" data-id=\"05b8b28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Our client is a multinational automotive manufacturer with a passion for innovative technologies.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9992e5 elementor-widget elementor-widget-text-editor\" data-id=\"d9992e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Industry: <a href=\"\/industries\/automotive\/\">Automotive<\/a><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6b01d8\" data-id=\"f6b01d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-648dba8 elementor-widget elementor-widget-image\" data-id=\"648dba8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1300\" height=\"1200\" src=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/hero-case-study-Throttling-Up-With-Hyper-Personalization-Marketing_.png.webp\" class=\"attachment-1536x1536 size-1536x1536 wp-image-34555\" alt=\"\" srcset=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/hero-case-study-Throttling-Up-With-Hyper-Personalization-Marketing_.png.webp 1300w, https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/hero-case-study-Throttling-Up-With-Hyper-Personalization-Marketing_.png-300x277.webp 300w, https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/hero-case-study-Throttling-Up-With-Hyper-Personalization-Marketing_.png-500x462.webp 500w, https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/hero-case-study-Throttling-Up-With-Hyper-Personalization-Marketing_.png-768x709.webp 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9bd266d e-flex e-con-boxed e-con e-parent\" data-id=\"9bd266d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4982f5a e-con-full e-flex e-con e-child\" data-id=\"4982f5a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-69bdb57 e-flex e-con-boxed e-con e-child\" data-id=\"69bdb57\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18375a7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"18375a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>7%<\/h2><h5>increase in responses<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a4e083 e-flex e-con-boxed e-con e-child\" data-id=\"6a4e083\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de36e75 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"de36e75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>2x<\/h2><h5>dealer response rate<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea6e37 e-flex e-con-boxed e-con e-child\" data-id=\"0ea6e37\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-173cb38 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"173cb38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>42%<\/h2><h5>lift in service business<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ff90f6 e-flex e-con-boxed e-con e-parent\" data-id=\"4ff90f6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe4c599 e-con-full e-flex e-con e-child\" data-id=\"fe4c599\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92d5d99 elementor-widget elementor-widget-text-editor\" data-id=\"92d5d99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Challenge<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c84898 elementor-widget elementor-widget-text-editor\" data-id=\"3c84898\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An automotive manufacturer was struggling with a personalization strategy that was tailored to segments rather than individuals, and didn\u2019t have the data strategy it needed to engage customers as individuals. The client tapped into the expertise of Concentrix, seeking a makeover for its customer engagement program to rev up both sales and service performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f43936 e-flex e-con-boxed e-con e-parent\" data-id=\"3f43936\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ac98fe e-con-full e-flex e-con e-child\" data-id=\"3ac98fe\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6cae14 elementor-widget elementor-widget-text-editor\" data-id=\"a6cae14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Solution<\/h2><p>We took a deep dive into how customers connected with the manufacturer, paying attention to every touchpoint in the customer journey, including the nuances of their vehicle service experience (scheduled maintenance, seasonal tire changes, etc.). \u00a0<\/p><p>Armed with insights, we developed communications strategies unique to each customer, turning customer data into a vehicle for digital interactions. Our solution included:\u00a0<\/p><ul><li>Streamlining sales and service messaging into one synchronized program using predictive models.\u00a0<\/li><li>Personalizing communications to drive results using data analytics, predictive modeling, and dynamic creative optimization.\u00a0<\/li><li>Giving dealers the ability to run ad-hoc marketing campaigns using forecasting models and predictive model scores.\u00a0<\/li><li>Reducing the cost to our client by targeting customers more efficiently and effectively without sacrificing results.\u00a0<\/li><\/ul><p>To foster brand loyalty and service retention, we carefully crafted personalized communications that would give each customer a relevant, attractive, and meaningful incentive to have their vehicle serviced by their local dealer. We combined two separate types of customer journeys into a seamless and integrated content plan to make the overall customer experience better.\u00a0<\/p><p>At the heart of our solution was our Marketing Engagement Platform (MEP), a modern, flexible, end-to-end marketing automation platform for the Salesforce ecosystem, built specifically for automotive original equipment manufacturers (OEMs) and their dealerships. \u00a0<\/p><p>The MEP platform played a crucial role in helping the manufacturer send hyper-personalized messages. We tailored a mix of sales and service communications directly to vehicle owners at times when they needed it most, such as annual maintenance reminders. To work smarter, we helped them identify customers who were highly likely to require specific parts and services. This resulted in a better return on investment for their marketing efforts.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa67296 elementor-widget elementor-widget-image\" data-id=\"fa67296\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1900\" height=\"874\" src=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/Localized-Marketing-Communications-at-Scale-inline-image.jpg.webp\" class=\"attachment-full size-full wp-image-34556\" alt=\"\" srcset=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/Localized-Marketing-Communications-at-Scale-inline-image.jpg.webp 1900w, https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/Localized-Marketing-Communications-at-Scale-inline-image.jpg-300x138.webp 300w, https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/Localized-Marketing-Communications-at-Scale-inline-image.jpg-500x230.webp 500w, https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/Localized-Marketing-Communications-at-Scale-inline-image.jpg-768x353.webp 768w, https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/Localized-Marketing-Communications-at-Scale-inline-image.jpg-1536x707.webp 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-137ef535 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"137ef535\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1bd8481e\" data-id=\"1bd8481e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3194dc80 elementor-widget elementor-widget-image\" data-id=\"3194dc80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"360\" src=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/testimonial-case-study-Bayer.png\" class=\"attachment-full size-full wp-image-34449\" alt=\"\" srcset=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/testimonial-case-study-Bayer.png 500w, https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/testimonial-case-study-Bayer-300x216.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55c7e81\" data-id=\"55c7e81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70c06a38 elementor-widget elementor-widget-text-editor\" data-id=\"70c06a38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;How do we know that customers want localized communications? We asked customers what they think about local versus corporate communications, including the value and effect on preference, motivation, and loyalty\u2014and then paired that with decades of performance marketing data.&#8221;<\/p>\n<p>&#8211; Kevin O\u2019Brien | Managing Director, Performance Marketing Group, Concentrix&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e4e4aeb e-flex e-con-boxed e-con e-parent\" data-id=\"e4e4aeb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f39aaa3 e-con-full e-flex e-con e-child\" data-id=\"f39aaa3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a04e76 elementor-widget elementor-widget-text-editor\" data-id=\"3a04e76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Outcomes<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde5de2 elementor-widget elementor-widget-text-editor\" data-id=\"dde5de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our ability to analyze the existing data, identify customer trends, and design and deliver hyper-localized communications through a singular platform (MEP) delivered on the client goals with:\u00a0<\/p><ul><li><strong>7%<\/strong> increase in responses by decreasing messages sent and using precision targeting\u00a0<\/li><li><strong>$13<\/strong> increase in spend per service for active customers with our new program\u00a0<\/li><li><strong>2x<\/strong> dealer response rate due to our predictive model program\u00a0<\/li><li><strong>42%<\/strong> lift in service business from previously inactive customers\u00a0<\/li><\/ul><p>To learn more about hyper personalization and localized marketing, including how and where our Marketing Engagement Platform fits your sales engine, check out our <a href=\"\/insights\/thought-leadership\/localized-marketing-communications-at-scale\/\">Automotive Customer Research Report<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b071bc e-con-full e-flex e-con e-child\" data-id=\"1b071bc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30ae094 elementor-widget elementor-widget-image\" data-id=\"30ae094\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/Throttling-up-with-hyper-personalization-marketing-outcomes-case-study-template-1.png.webp\" title=\"Throttling-up-with-hyper-personalization-marketing-outcomes-case-study-template-1.png\" alt=\"scalable ecommerce platform\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d651101 e-flex e-con-boxed e-con e-parent\" data-id=\"d651101\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-40c7a9f e-con-full e-flex e-con e-child\" data-id=\"40c7a9f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91ad3a0 elementor-widget elementor-widget-text-editor\" data-id=\"91ad3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Related Services and Solutions<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af7db1 elementor-widget elementor-widget-jet-button\" data-id=\"5af7db1\" data-element_type=\"widget\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-0\" href=\"\/solutions\/marketing-solutions\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg><\/span><span class=\"jet-button__label\">Marketing Solutions<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg><\/span><span class=\"jet-button__label\">Marketing Solutions<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1982ffa elementor-widget elementor-widget-jet-button\" data-id=\"1982ffa\" data-element_type=\"widget\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-0\" href=\"\/solutions\/cx-management\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane 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