{"id":34378,"date":"2024-01-05T13:14:33","date_gmt":"2024-01-05T18:14:33","guid":{"rendered":"https:\/\/www.concentrix.com\/?p=34378"},"modified":"2025-09-17T17:26:59","modified_gmt":"2025-09-17T21:26:59","slug":"localized-marketing-communications-at-scale","status":"publish","type":"post","link":"https:\/\/www.concentrix.com\/insights\/thought-leadership\/localized-marketing-communications-at-scale\/","title":{"rendered":"Localized Marketing Communications at Scale\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34378\" class=\"elementor elementor-34378\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f40fe7 e-flex e-con-boxed e-con e-parent\" data-id=\"2f40fe7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aaacba0 e-con-full e-flex e-con e-child\" data-id=\"aaacba0\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3996a elementor-widget elementor-widget-image\" data-id=\"2c3996a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/cover-localized-marketing-comms.webp\" title=\"Localized Marketing Communications at Scale\" alt=\"Localized Marketing Communications at Scale\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-568ce31 e-con-full e-flex e-con e-child\" data-id=\"568ce31\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2745fc0 elementor-widget elementor-widget-text-editor\" data-id=\"2745fc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Research Report<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93c25dc elementor-widget elementor-widget-text-editor\" data-id=\"93c25dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Localized Marketing Communications at Scale<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611c33a elementor-share-buttons--shape-circle elementor-share-buttons--view-icon elementor-share-buttons--color-custom elementor-share-buttons--skin-flat elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"611c33a\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aaab37 e-flex e-con-boxed e-con e-parent\" data-id=\"0aaab37\" data-element_type=\"container\" id=\"download\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d76ec1b e-con-full e-flex e-con e-child\" data-id=\"d76ec1b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24a6e9f elementor-widget elementor-widget-text-editor\" data-id=\"24a6e9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Automotive Marketing<br>Communications That Exceed Expectations <\/h2>\n<p>Today&#8217;s automotive customers demand more than ever before. They\u2019re looking for a consistent experience that combines both local dealer engagement and manufacturer interactions. They demand seamless, localized brand experiences that matter.<\/p>\n<p>How do we know that customers want localized marketing communications? It\u2019s simple. We asked them. We gathered nearly 1500 survey responses from customers who\u2019ve either had their vehicle serviced by a dealer within the last 12 months or are in the market for a new vehicle in the next 12 months.<\/p>\n<p>So, what\u2019s the key to clearing the communications traffic jam and giving customers the green light to engage? Our report has the answers. Download it today and get on the road to activating marketing campaigns across the automotive lifecycle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acccd6b e-con-full e-flex e-con e-child\" data-id=\"acccd6b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6cdd07c e-flex e-con-boxed e-con e-child\" data-id=\"6cdd07c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fb8333 e-flex e-con-boxed e-con e-child\" data-id=\"5fb8333\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a2412 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"a1a2412\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"\/\/app-ab34.marketo.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\n\n<form id=\"mktoForm_2766\"><\/form><script>\n MktoForms2.loadForm(\"\/\/app-ab34.marketo.com\", \"870-NJW-193\", 2766, function(form){\n   \/\/Add an onSuccess handler\n   form.onSuccess(function(values, followUpUrl){\n     \/\/Take the lead to a different page on successful submit, ignoring the form's configured followUpUrl.\n          location.href = '\/resource\/localized-marketing-communications-at-scale\/';\n          \/\/return false to prevent the submission handler continuing with its own processing\nform.getFormElem().hide();\n   document.getElementById('confirmform').style.visibility = 'visible';\n          return false;\n        });\n      });\n<\/script>\n<div id=\"confirmform\" style=\"visibility: hidden;\">\n<h3>Thanks for your interest!<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-978031a e-flex e-con-boxed e-con e-parent\" data-id=\"978031a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51d36a3 elementor-widget elementor-widget-jet-button\" data-id=\"51d36a3\" data-element_type=\"widget\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-0\" href=\"\/insights\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg><\/span><span class=\"jet-button__label\">Back to Insights<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg><\/span><span class=\"jet-button__label\">Back to Insights<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2770cea e-flex e-con-boxed e-con e-parent\" data-id=\"2770cea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cf6f5f9 e-flex e-con-boxed e-con e-child\" data-id=\"cf6f5f9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9ed2b elementor-widget elementor-widget-image\" data-id=\"0b9ed2b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/cover-localized-marketing-comms.webp\" title=\"Localized Marketing Communications at Scale\" alt=\"Localized Marketing Communications at Scale\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0421b3 e-flex e-con-boxed e-con e-child\" data-id=\"e0421b3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06835aa bullets elementor-widget elementor-widget-text-editor\" data-id=\"06835aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-family: Montserrat, sans-serif; color: rgb(255, 255, 255); margin-top: 0px; margin-bottom: 0.5rem;\">Key Takeaways<\/h2><p>Discover how behavioral science can help you transform experiences across AI and human interaction. Download our whitepaper to learn about:&nbsp;&nbsp;<\/p>\n<ul>\n<li>The human vs. algorithm challenge in AI implementation&nbsp;<\/li>\n<li>How human behavior and decision-making impacts AI and vice versa&nbsp;<\/li>\n<li>How behavioral science can help maximize your AI-powered tech investments&nbsp;<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How do we know automotive customers want localized marketing communications? We asked them. Read our report and give your campaigns the green light. <\/p>\n","protected":false},"author":36,"featured_media":106197,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[1168,526,533,1249,1124],"tags":[503,1188],"class_list":["post-34378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx-management-insights","category-thought-leadership","category-research","category-digital-marketing","category-cx-management","tag-automotive","tag-gated"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Localized Marketing Communications at Scale - Concentrix<\/title>\n<meta name=\"description\" content=\"How do we know automotive customers want localized marketing communications? We asked them. Read our report and get the green light.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.concentrix.com\/insights\/thought-leadership\/localized-marketing-communications-at-scale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Localized Marketing Communications at Scale\u00a0\" \/>\n<meta property=\"og:description\" content=\"How do we know automotive customers want localized marketing communications? We asked them. Read our report and give your campaigns the green light.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.concentrix.com\/insights\/thought-leadership\/localized-marketing-communications-at-scale\/\" \/>\n<meta property=\"og:site_name\" content=\"Concentrix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/concentrix.corporation\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-05T18:14:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T21:26:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.concentrix.com\/wp-content\/uploads\/2024\/01\/featured-localized-marketing-comms-copy.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1052\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Leo Da Costa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Localized Marketing Communications at Scale\u00a0\" \/>\n<meta name=\"twitter:description\" content=\"How do we know automotive customers want localized marketing communications? 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